20.08.26

6'000 Leute für die einfache KI

Microsoft just spent $2.5 billion, sending 6,000 experts to help companies deploy AI. If AI were as simple as everyone claims, why would they need 6,000 people to do that?

The answer is that the technology exists, but the business context does not.

Someone has to go in, understand what the company actually does, and then help model that work into the system.

That is the part no piece of software can do on its own.

And it is the part most CEOs can't do alone either.

From the top, you can't see where the real opportunities are hiding inside your own processes.

The way to find them is to watch the work.

You sit with the person who owns the problem.

You ask them how they work, what their process looks like, and what's the bottleneck.

Then you come back with concrete ideas.

Two companies have already asked us to run exactly this kind of engagement.

Compare that with the software-first approach.

No C-level will ever log in to a system and spend 12 hours configuring it just to see if it helps.

But if you say:

Let us spend two days with you, and we will present you with a full picture of where AI could help, which is a conversation people say yes to.

The forward-deployed engineer model is becoming the new front door because the missing piece was always the business context that makes the tool useful.

Microsoft just spent $2.5 billion to confirm it.