CHF 4.00 auf dem Konto

There was a morning in early 2025 when I checked my private bank account. I had CHF 4.00 left. On my way down the stairs to the office, our landlord stopped me and said we would have to leave the apartment within a year.

We cut our salaries in half. Then we stopped paying ourselves entirely. By January 2025, we had to let go of almost the entire team.

The morning I saw CHF 4.00 in the account, I sat for twenty minutes asking myself: What is the single most important thing I can do today? The answer was sales. Those calls led to meetings, projects, revenue. Today we're cash-positive again.

When money is available, you try ten different ideas. But when money is almost gone, you focus on the one thing that actually matters.